BEGIN:VCALENDAR VERSION:2.0 PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4// BEGIN:VEVENT UID:20260207T073648EST-6750zxKPNk@132.216.98.100 DTSTAMP:20260207T123648Z DESCRIPTION:This workshop will provide an overview of the different types o f market research\, how to analyze the competition\, and the resources ava ilable at ¾ÅÉ«ÊÓÆµ to perform market research. Our market research librarian Amanda Wheatley will walk us through some of those resources using a mark et research canvas tool.Learning outcomes:Describe at least two of the ben efits of market research.Formulate the strategy to identify  customer segm ents and market size.Formulate the strategy to perform a competitive analy sis.Use the market research databases available via ¾ÅÉ«ÊÓÆµ Library.REGISTE R HERE!!! DTSTART:20260217T210000Z DTEND:20260303T223000Z LOCATION:Adams Building\, CA\, QC\, Montreal\, H3A 0E8\, 3450 rue Universit y SUMMARY:Market Research and Analysis of Competition URL:/dobson/channels/event/market-research-and-analysi s-competition-369833 END:VEVENT END:VCALENDAR